Shaun Milne is a media professional based in the UK.
In a career spanning 20 years, his writing and editing credits so far include work for the Wigtown Free Press, Stranraer News Agency, Cumnock Chronicle, Deadline News, Edinburgh Evening News, Glasgow Evening Times, Scotland on Sunday, Sunday Telegraph, Daily Mirror, Scottish Daily Record, Record PM, Sunday Mail, Sunday Mirror, Sunday People, The Sunday Times and Scottish Television.
He has participated in talks and debates about media for a range of organisations including Edinburgh Napier University, Glasgow Caledonian University, MiNetwork, Nesta, STV, the Technology Strategy Board and University of St Andrews, was previously co-presenter of media podcast Quiet News Day and an occasional guest contributor to both BBC Radio and Talk 107.
His career highlights including covering the war in Kosovo for the Daily Record where he later became associate news editor, reporting from the conflict zone in Sierra Leone as a reporter for the Sunday People, working as a reporter, news editor and later assistant editor for the Daily Mirror in London and Glasgow, being appointed Managing Editor of agency Deadline News and recruited as regional editor and later promoted to editor for STV Local. He was later named as Editor, Advance and Stream Content, STV Group, as part of a newly formed digital publishing unit. He was also founding director of his own award winning design and publishing business, Planet Ink Ltd.
An advocate for quality media training and journalism for the good, he is also a long term supporter various university journalism courses and creator of the popular #SCOTPAPERS hashtag aimed primarily at showcasing and curating work of distinctly Scottish editions of the Press in a way that would be useful to those with an interest in news, sport and indigenous media. Featuring both still images and #vine micro video, it mirrors the established #BBCpapers #Skypapers #tomorrowspaperstoday tags used mainly for UK Press editions. He also now curates #ScotNewsDigital promoting online news sites.
His blog – Milne Media – first began publishing on the platform Typepad in 2004 where it became required reading for sections of the journalism community, leading one commentator to dub him the ‘Roy Greenslade of Scottish journalism’. He remains unsure if this was meant as a compliment.
After a hiatus of two and a bit years, this latest site began publishing again this time on the free WordPress platform, using the Responsive design theme to help cater for mobile, tablet and desktop readers. The current design is from The Journalistic theme.
In July 2014 he announced he was leaving STV in October of the same year to seek new challenges and helped run the newsdesks at The Scotsman and Scotland on Sunday during their transition to a single editorial unit and supported post launch development of The National newspaper. He is also a student at Institut français d’Écosse, learning French.
He moved into a new role as PR and Digital Media Director in April 2015 with Lucid PR with a remit to develop new business verticals around digital, PR and strategy, ahead of its highly successful relaunch as System2.
Following completion of this project, he joined the Scottish Sun as its Online News Editor.
There – in consultation with the head of digital – he helped introduced a digital first change management programme, realigning resources, bringing in new and emerging talent, integrating staff across the business and delivering improved performance across the board.
After this success, he moved to his native hometown of Edinburgh, joining The Scotsman Publications during a time of transition, helping with the recalibration of its news desk, reporting structures, digital output and community engagement work. He also led the expansion of its business output to daily, and the introduction of a weekly environmental focus page.
Away from work, he runs the planetscotland.org environmental news blog, is learning to play the Scots fiddle, attempting to continue his studies in French, and is taking photography and video lessons in a bid to improve his skillset further.
Some of his more recent published work can be found at his MuckRack profile.
Editorial note: The contents of this site should not be seen as an endorsement by or reflective of the views of his current employers, clients or other associates.