18 Scottish newspapers accounts on facebook for you to like

Like it or lump it, facebook has become a major player for some media groups in terms of brand promotion and customer engagement.

It’s already a world leading provider of news feeds in its own right, half of adults in the US for example consuming news articles from it according to research by Pew.

And with the Independence referendum just around the corner, there may be some important lessons to be learned by news publishers from the States in terms of engagement with facebook around political events.

Golden rules I’d suggest for running a media facebook page include:

* Be engaging and have a conversation, don’t just broadcast out. Ask for help, say please and thank you, hold polls or celebrate great content.

* Don’t publish in a bubble. Facebook is part of ‘social’ media so use it as such. If someone publishes something great which isn’t yours, share or like it anyway.

* Update often. Treat it as a front door to the rest of your publishing platforms, not an annoying box to be ticked. And make sure people know it is there.

This page was created three years ago especially for journalists by facebook to help them get the most out of the platform.

Here’s 18 facebook pages in order of popularity being used by Scottish newspapers to varying degrees of success.

Scottish newspaper facebook accounts to like

SCOTTISH DAILY RECORD
https://en-gb.facebook.com/TheScottishDailyRecord
LIKES: 33,228

EDINBURGH EVENING NEWS
https://en-gb.facebook.com/edinburgh.evening.news
LIKES: 26,180

GREENOCK TELEGRAPH
https://www.facebook.com/greenocktelegraph
LIKES: 11,147

SCOTSMAN ONLINE
https://en-gb.facebook.com/scotsmanonline
LIKES: 23,264

THE COURIER
https://www.facebook.com/thecourieruk
LIKES: 9375

ABERDEEN EVENING EXPRESS
https://www.facebook.com/EveningExpressAberdeen
LIKES: 9295

EVENING TELEGRAPH
https://www.facebook.com/eveningtele
LIKES: 5896

SCOTTISH SUN
https://www.facebook.com/thescottishsun
FOLLOWERS: 5422

SCOTLAND ON SUNDAY
https://www.facebook.com/myscotlandonsunday
LIKES: 4863

PRESS & JOURNAL
https://en-gb.facebook.com/ThePressandJournal
LIKES: 3215

HERALD SCOTLAND
https://en-gb.facebook.com/heraldscotland
LIKES: 3091

PAISLEY DAILY EXPRESS
https://www.facebook.com/paisleydailyexpress
LIKES: 2841

EVENING TIMES
https://www.facebook.com/eveningtimes
LIKES: 2766

SUNDAY POST
https://www.facebook.com/SundayPostUK
1431

SCOTSMAN PICTURE DESK
https://en-gb.facebook.com/scotsmanpicturedesk
LIKES: 926

SCOTTISH DAILY EXPRESS
https://www.facebook.com/ScottishDailyExpress
LIKES: 593

SCOTTISH DAILY MAIL PICTURE DESK
https://www.facebook.com/pages/Scottish-Daily-Mail-Picture-Desk/451474068256600
LIKES: 130

SCOTTISH DAILY MAIL
https://www.facebook.com/pages/Scottish-Daily-Mail/231706426882968
LIKES: 31

*Total likes correct as of 11pm, Sunday January 12, 2014

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Categories: Blogs, Media philosophy & trends

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