Daily Record launch Edinburgh Now on Wednesday

Be interesting to see how the Edinburgh Evening News and The Scotsman respond to the above which follows on from Media Scotland’s launch of a similar title for Aberdeen in April.

That event involved a hasty name change to the new publication after it emerged a rival publisher already had it registered.

The Edinburgh Evening News recently invited readers to help shape its future as part of its relaunch while The Scotsman has launched its own new initiative, Friends of The Scotsman.

Hold the Front Page is also carrying details of the launch and an image of the new look paper.

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Categories: Launches

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