How the BBC is socialising TV viewing through the web

“Avid news consumers are hungry for information wherever they are and expect to stay in touch on all the devices they now own. There’s been speculation for years that mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing, but this study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect,” – Jim Egan, CEO of BBC Global News Ltd

Article at this link via Techcrunch

Advertisements


Categories: Media philosophy & trends, User research

Tags: , ,

%d bloggers like this: